art_7__para_1__text_1 UCPD — DIRECTIVE 2005/29/EC OF THE EUROPEAN PARLIAMENT AND OF THE…

art_7__para_1__text_1

UCPD

DIRECTIVE 2005/29/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’) (Text with EEA relevance) · European Union

A commercial practice shall be regarded as misleading if, in its factual context, taking account of all its features and circumstances and the limitations of the communication medium, it omits material information that the average consumer needs, according to the context, to take an informed transactional decision and thereby causes or is likely to cause the average consumer to take a transactional decision that he would not have taken otherwise.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as consolidated on 2022-05-28; changes after this date are not shown.