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Text s významem pro EHP
Směrnice Evropského parlamentu a Rady 2010/13/EU ze dne 10. března 2010 o koordinaci některých právních a správních předpisů členských států upravujících poskytování audiovizuálních mediálních služeb (směrnice o audiovizuálních mediálních službách) (kodifikované znění) (Text s významem pro EHP) · European Union

Audiovisual media services or programmes that are sponsored shall meet the following requirements: their content and, in the case of television broadcasting, their scheduling shall in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider; they shall not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services; viewers shall be clearly informed of the existence of a sponsorship agreement. Sponsored programmes shall be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in an appropriate way for programmes at the beginning, during and/or at the end of the programmes.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-28 · Text as consolidated on 2025-02-08; changes after this date are not shown.