3.

The technical solution to implement the separate sale of regulated retail roaming services shall meet the following criteria: consumer friendliness, in particular allowing consumers to easily and quickly switch to an alternative roaming provider while keeping their existing mobile phone number and while using the same mobile device; ability to serve all categories of consumer demand on competitive terms, including intensive usage of data services; ability to effectively foster competition, taking also into account the scope for operators to exploit their infrastructure assets or commercial arrangements; cost-effectiveness, taking into account the division of costs between domestic providers and alternative roaming providers; ability to give effect to the obligations referred to in Article 4(1) in an efficient manner; allowing a maximum degree of interoperability; user friendliness, in particular in respect of the customers’ technical handling of the mobile device when changing networks; ensuring that roaming by Union customers in third countries or by third country customers in the Union is not impeded; ensuring that the rules on protection of privacy, personal data, security and integrity of networks and transparency required by the Framework Directive and the Specific Directives are respected; taking into account the promotion by national regulatory authorities of the ability of end users to access and distribute information or run applications and services of their choice, in accordance with point (g) of Article 8(4) of the Framework Directive; ensuring that providers apply equivalent conditions in equivalent circumstances.

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Source: EUR-Lex (Cellar) · retrieved 2026-11-01 · Text as adopted (Official Journal); later amendments are not incorporated in this text.