5.4.1. Strengthening eco-innovative technologies, processes, services and products, including exploring ways to reduce the quantities of raw materials in production and consumption, overcoming barriers in this context and boosting their market uptake

All forms of eco-innovation, both incremental and radical, combining technological, organisational, societal, behavioural, business and policy innovation, and strengthening the participation of civil society, will be supported. This will underpin a more circular economy, while reducing environmental impacts, increasing environmental resilience and taking account of rebound effects on the environment and potentially on other sectors. This will include user-driven innovation, business models, industrial symbiosis, product service systems, product design, full life cycle and cradle-to-cradle approaches as well as exploring ways to reduce the quantities of raw materials in production and consumption, and overcoming barriers in this context. The potential to move to more sustainable patterns of consumption will be addressed. The aim will be to improve resource efficiency by reducing, in absolute terms, inputs, waste and the release of harmful substances (e.g. those indicated under Regulation (EC) No 1907/2006 of the European Parliament and of the Council Regulation (EC) No 1907/2006 of the European Parliament and of the Council of 18 December 2006 concerning the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH), establishing a European Chemicals Agency, amending Directive 1999/45/EC and repealing Council Regulation (EEC) No 793/93 and Commission Regulation (EC) No 1488/94 as well as Council Directive 76/769/EEC and Commission Directives 91/155/EEC, 93/67/EEC, 93/105/EC and 2000/21/EC (OJ L 396, 30.12.2006, p. 1). along the value chain and to foster re-use, recycling and resource substitution. Emphasis will be given to facilitate the transition from research to market, involving industry and notably start-ups and innovative SMEs, civil society organisations and end-users, from the development of prototypes and demonstration of technical, social and environmental performance, up to the first application and market replication of eco-innovative techniques, products, services or practices of Union relevance. Actions will contribute to removing barriers to the development and wide application of eco-innovation, creating or enlarging markets for the solutions concerned and improving the competitiveness of Union enterprises, especially SMEs, on world markets. Networking among eco-innovators will also seek to enhance the dissemination and exploitation of knowledge and link supply with demand better.

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Source: EUR-Lex (Cellar) · retrieved 2026-11-04 · Text as adopted (Official Journal); later amendments are not incorporated in this text.