lexiara

art_53__para_1

1. Marketing communications relating to an offer to the public of an e-money token, or to the admission to trading of such e-money token, shall comply with all the following requirements: the marketing communications are clearly identifiable as such; the information in the marketing communications is fair, clear and not misleading; the information in the marketing communications is consistent with the information in the crypto-asset white paper; the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the e-money token, as well as a telephone number and an email address to contact the issuer.

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Source: EUR-Lex (Cellar) · retrieved 2026-10-10 · Text as adopted (Official Journal); later amendments are not incorporated in this text.