Recital 37

(37) Protection should be granted to geographical indications entered in the Union register, to ensure that they are used fairly and in order to prevent practices liable to mislead consumers, in particular as regards comparable products. To establish whether products are comparable to a product protected by a geographical indication, account should be taken of all relevant factors. Those factors should include: whether the products have common objective characteristics, such as the production method, physical appearance or use of the same raw material; under which circumstances the products are utilised from the point of view of the relevant market segment; whether the products are frequently distributed through the same channels; and whether they are subject to similar marketing rules.

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Source: EUR-Lex (Cellar) · retrieved 2026-10-12 · Text as adopted (Official Journal); later amendments are not incorporated in this text.