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·A level-playing field for all companies operating in the EU market. The Regulation requires companies based outside the EU to apply the same rules as companies based in the EU if they are offering goods and services related to the personal data or are monitoring the behaviour of individuals in the Union. Companies operating from outside the EU and active in the Single market must, in certain circumstances, appoint a representative in the EU that citizens and authorities can address in addition to or instead of the company based abroad;

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.