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| (147) | In general, the decrease in volume, illustrated by the decrease in sales from q 1 to q 2 in Box 11 above, will be affected by a firm's own price increase as well as changes in the prices of the competitors, given that firms compete on prices. Hence, the magnitude of the loss in volume will require an assessment of how the passing-on has affected prices of all competitors in the market, as well as the sensitivity of demand to those price changes. When assessing this method, the volume effect (110) is estimated by multiplying the volume loss by the counterfactual margin.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.