doc__table__247
| (167) | A commonly used summary of this price sensitivity is the so-called price elasticity of demand. It shows the percent change in demand quantity associated with a one percent price increase. For example, a firm's own price demand elasticity of – 0,5 means that a one percent price increase is associated with a 0,5 percent reduction in demand. An elasticity of – 0,2, on the other hand, implies only a 0,2 percent reduction in demand for a one percent price increase. In the latter case, demand is said to be less elastic than in the former case, that is, less price sensitive as the purchase quantity reacts less strongly to the price increase.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.