sec_3_1_2__para

COMMISSION NOTICE Guidance on the interpretation and application of Directive 2011/83/EU of the European Parliament and of the Council on consumer rights · European Union

Article 7 of the UCPD prohibits misleading omissions, i.e. commercial practices that omit or provide in an unclear, unintelligible, ambiguous or untimely manner ‘material information that the average consumer needs to take an informed transactional decision’ when such practice causes the average consumer to take a transactional decision that they would not have taken otherwise. Article 7(4) lays down information requirements for the ‘invitation to purchase’, which is commercial communication that includes information about the product’s characteristics and price, therefore covering also the pre-contractual stage of the transaction.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.