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sec_3_1_8__para__4

The concept of ‘directing’ one’s commercial or professional activities to the country of the consumer was addressed by the CJEU in joined cases C-585/08 and C-144/09 Peter Pammer and Hotel Alpenhof GmbH. This judgment sets out a number of criteria for establishing whether a website is ‘directed’ at a specific Member State, such as the use of different languages or currencies on the website (67).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.