sec_3_2_2_1__para__7

A failure to provide information on the trader’s identity, or the provision of incorrect data, would constitute a breach of the CRD. It could also constitute a misleading practice under the UCPD, to the extent that it affects the consumer’s transactional decision. There are also sectoral provisions in EU law that strengthen this requirement. For example, in the case of online sale of medicinal products (77) blurring the distinction between marketplace and retailer is strictly prohibited. A marketplace offering medicinal products on the EU market should ensure that consumers can verify that the trader has the relevant authorisations and is operating in compliance with the law (78).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.