sec_3_3_1__para__4
COMMISSION NOTICE Guidance on the interpretation and application of Directive 2011/83/EU of the European Parliament and of the Council on consumer rights · European Union
Dynamic pricing refers to prices change due to variables that are not customer-related, such as time of day, the available supply, competitors’ prices. When dynamic pricing is used without price personalisation, different consumers or groups of consumers should see the same price if they are shopping for the same product at the same time, regardless of their profile and individual features.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.