§4.2.2 Order confirmation button

Article 8 2. […] The trader shall ensure that the consumer, when placing his order, explicitly acknowledges that the order implies an obligation to pay. If placing an order entails activating a button or a similar function, the button or similar function shall be labelled in an easily legible manner only with the words ‘order with obligation to pay’ or a corresponding unambiguous formulation indicating that placing the order entails an obligation to pay the trader. If the trader has not complied with this subparagraph, the consumer shall not be bound by the contract or order. The second subparagraph of Article 8(2) requires that the button used to place the order on the website is clearly labelled. The respective indication (label) must be on the button itself or immediately next to it. It can be designed in different ways as long as it gives a clear message about the obligation to pay (112): — For example, terms such as ‘buy now’, ‘pay now’ or ‘confirm purchase’ would convey the message required by this provision; — On the contrary, phrases such as ‘register’, ‘confirm’ or ‘order now’ as well as unnecessarily long phrases that may effectively conceal the message about the obligation to pay, are less likely to meet this requirement; This requirement applies also if the trader has designed the presentation of pre-contractual information to the consumer in accordance with Article 8(4).

← 4.2.1 · All articles · 4.2.3 →

Source: EUR-Lex (Cellar) · retrieved 2026-09-07