4.2.2. Order confirmation button

The second subparagraph of Article 8(2) requires that the button used to place the order on the website is clearly labelled. The respective indication (label) must be on the button itself or immediately next to it. It can be designed in different ways as long as it gives a clear message about the obligation to pay (112): For example, terms such as ‘buy now’, ‘pay now’ or ‘confirm purchase’ would convey the message required by this provision; On the contrary, phrases such as ‘register’, ‘confirm’ or ‘order now’ as well as unnecessarily long phrases that may effectively conceal the message about the obligation to pay, are less likely to meet this requirement; This requirement applies also if the trader has designed the presentation of pre-contractual information to the consumer in accordance with Article 8(4).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.