d1e11296-1-1__para__2 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

d1e11296-1-1para2

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

It does not ban the inclusion of advertisements or higher ranking due to the payments received from the traders concerned, but requires the provider of the search facility to clearly inform the consumer when search results include products or websites or URLs of traders who have paid to be included in the search results (advertisement) or when the ranking is influenced by direct or indirect payments.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.