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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Advertisements within search results and search results that are the object of payment specifically for achieving a higher ranking must be clearly and prominently highlighted as such. Information about the advertisement or payment specifically for achieving a higher ranking must be presented in immediate affiliation to the relevant search result in a visually salient way, that stands out from the rest of the general online interface, and in a way that the consumer cannot avoid noticing when seeing the search result.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.