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The Commission and national consumer authorities in the CPC network addressed the disclosure of advertising and paid ranking within search results in the joint actions regarding the Booking.com and Expedia platforms (349) (see also section 4.3.6). As a result of these actions, these platforms accepted to show on the search results page when payments affect the ranking of accommodations. They also added a link for further explanation and clearly labelled such properties. Moreover, the previous indication ‘sponsored’ was replaced with the more telling labels ‘Ad’, ‘Advert’, ‘Advertisement’, or similar equivalent text in local language, and those indications were made more prominent.
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.