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d1e11568-1-1__para__13

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Whilst the new provisions in Annex I of the UCPD prohibit the respective commercial practices concerning user reviews in all circumstances, it can be noted that traders that make available reviews but suppress negative consumer reviews without valid reason may also cause the average consumers reading the online reviews to continue using the trader’s services or, in case of platforms, to take a decision to contact a trader which they would not have taken had they known that negative reviews had been suppressed.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.