lexiara

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Whether the trader’s presentation of reviews amounts to stating that they ‘are submitted by consumers who have actually used or purchased the product’ depends on how it is perceived by the average consumer. The reviews do not necessarily have to be presented in these terms – also more general references to ‘consumer’ or ‘customer/user’ reviews may lead the average consumer to perceive them as reviews by other consumers who have used or purchased the product

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.