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Therefore, consumers do not, a priori, expect branded goods sold in different countries to have different composition or characteristics. Consequently, they could refrain from purchasing the good, had they known that the good offered for sale in their country is different in terms of characteristics or composition from the good offered to consumers in other countries. However, as regards foods, a JRC study of 2020 showed that the differentiation of versions had heterogeneous impact on consumers’ purchase decisions across the studied food products and Member States. Namely, informing consumers about the differentiation of the food products resulted in some cases in their preference for the ‘domestic’ versions, and in some others for the ‘foreign’ versions of the food products (180).
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.