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For example: — In 2020, the Commission and national authorities in the Consumer Protection Cooperation (CPC) network received commitments from travel booking websites Booking and Expedia. As platforms, they agreed to ensure the clear presentation of price reductions and discounts in accordance with EU consumer law, including: — not presenting prices calculated in relation to different stay dates as a discount (e.g. by using a strikethrough or terms such as ‘% off’) — making it clear if lower prices are only available to members of reward programmes — not presenting an offer as time-limited if the offer will continue to be available at the same price also afterwards (170). — A trader advertised sport equipment by comparing its price to the somewhat higher recommended retail price of the importer, although the importer was not directly selling such product to consumers. A national court found the practice misleading and prohibited the trader from comparing its price to the recommended retail price, unless such price matches the price actually generally charged by other retailers for the same product (171). — A national court found that a trader violated Article 6(1)(d) UCPD by using crossed-out reference prices for furniture, while those products were never offered at that price. By doing this, the trader created a non-existent price advantage, which misled or could potentially mislead consumers (172).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.