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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: A trader contacted consumers via telemarketing to promote the sale of a free puzzle book together with a 6 month subscription, which entails five additional books at a cost. A national court considered that, based on the information provided and the emphasis on the first free book, consumers may have thought that they committed themselves to a one-off payment, while in fact they engaged in a subscription. The trader was found to infringe Article 6(1)(a) UCPD by not providing clear information about the nature of the product (223).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.