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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: — A ‘free wall-chart when you buy Thursday’s paper’ claim is legitimate if the paper is sold without a wall-chart on other days for the same price. — A claim of ‘free travel insurance for customers who book their holiday online’ is legitimate if customers who book the same journey by telephone are offered the same price but not offered free insurance. — A claim that consumers can get a ‘free subscription to a streaming service for a certain number of months’ together with their purchase of a good, such as a television, is legitimate if the consumer is not required to pay for that subscription and the price of the good is not increased due to the added subscription.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.