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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: — A claim ‘using 100 % renewable energy’ may be misleading if it does not specify that renewable energy was used only during a certain stage in the life cycle of the product. In contrast, a claim ‘100 % renewable material (except fittings)’ makes it clear which components of the product were not made of renewable materials (309). — Advertising a product as containing ‘sustainable cotton’ could be misleading if the origin of the cotton is neither traceable nor separated in the production chain from conventional cotton. — Advertising a product such as artificial turf as environmentally friendly because it does not need water, fertiliser or maintenance during its use phase, might not justify the claim if the manufacturing and end-of-life stages have a severe negative impact on the environment. — Misleading information on sources of energy indicated in billing information, such as abstract information on national energy mix or misleading information on environmental impact/the actual contribution of renewable energy sources to the electricity purchased by the final customer (e.g. unduly emphasis on RE share).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.