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For example: — Traders sometimes provide information about environmental claims in a way that requires the consumer to take additional action to access (e.g. a consumer may have to click once more in the context of a social media post or a product list to get the necessary supplementary information), which may be misleading in some cases. Representatives from the CPC network of national consumer authorities considered that, depending on the circumstances of the case and in particular the limitations of the medium, it may be misleading to require the consumer to take such action to obtain the relevant information, especially if it is possible to provide that information in a more prominent way, e.g. next to the claim (312). — Traders might choose to display certain environmental claims prominently (e.g. at the front of a product packaging), while leaving additional information about the claim in a less prominent location (e.g. at the back of the product packaging). Representatives from the CPC network of national consumer authorities that, depending on the circumstances of the case and in particular the limitations of the medium, this may be misleading (313). — A court considered that the qualifications for vague claims such as ‘eco’ and ‘organic’ for certain products should be placed directly next to the claims. It is not enough to place the qualification on another page on the website (one click away from the claim) (314). — Claims that a product is ‘compostable’ on the packaging are likely to be misleading if it is only compostable through industrial means and if the packaging do not specify the actions the consumer needs to take for the product to compost.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.