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For example: — A grocery price comparison service was considered by a national court to be a trader’s website and a tool for comparative advertising (338). — A consumer organisation running a comparison tool offering information to consumers against payment of a subscription would, in principle, have to comply with the requirements of the UCPD. This service could be part of the organisation’s strategy to gain commercial profit from its services to consumers, making it a ‘trader’ within the meaning of Article 2(b) of the Directive.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.