lexiara

doc__table__231

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: — A price comparison website offered to top rank the products of traders paying an additional fee. A national court ruled that consumers’ transactional decisions can be influenced by a comparative display that they might believe has no commercial intent or objective. On this basis, the comparison website’s commercial practice was qualified as misleading. The court found that the comparison tool’s failure to clearly identify this top ranking as a paid one was likely to materially distort the economic behaviour of consumers (350). — A national court found that the practice of a major comparison and booking service provider to enable hotels to manipulate the ranking by paying higher commission fees was misleading (351).

· All articles ·

Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.