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For example: A trader posted ‘likes’ for its dental products on its own website claiming ‘guaranteed real customer reviews’ and then linked the ‘likes’ to a review site, on which the positive customer reviews were favoured over neutral or negative reviews. A national court found it misleading of the trader to claim ‘guaranteed real customer reviews’ (353).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.