doc__table__239 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: During the ordering process in an online marketplace, the consumer is asked several times to choose ‘yes’ and ‘no’: ‘Would you like to be kept informed about similar offers? Would you like to subscribe to the newsletter? Can we use your details to personalise our offer?’ Halfway through the click sequence, the buttons ‘yes’ and ‘no’ are reversed intentionally. The consumer has clicked ‘no’ several times, but now clicks ‘yes’ and accidentally subscribed to a newsletter.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.