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For example: A consumer categorised as having ‘higher purchasing power’ could be recognised either by the computer’s IP address or other means when the consumer visits the trader’s website from its home computer. Prices proposed to this consumer could be, for example, on average 10 % higher than for a new customer or a consumer categorised as having ‘lower purchasing power’.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.