ntr180-C_2021526EN.01000101-E0180
(180) JRC report ‘Empirical testing of the impact on consumer choice resulting from differences in the composition of seemingly identical branded products’ (2020), available at: https://ec.europa.eu/jrc/en/publication/empirical-testing-impact-consumer-choice-resulting-differences-composition-seemingly-identical. It analysed, via lab and online experiments, whether informing consumers about the product differences (expressed as ‘made for country X’ designation) affects their choice of a product version. There was no clear preference for ‘domestic’ or non-domestic versions in the online experiment, whereas there was more preference for domestic versions in the lab experiment. In the online experiment, consumer preferred the domestic or non-domestic product version in, respectively, 6 and 2 out of 30 country-product pairs. Moreover, consumers had negative preference for the domestic and non-domestic version in, respectively, 9 and 8 cases. In the lab experiment the consumers’ choices depended on the product and country but they would often prefer the version intended for their country (8 out of 12 cases).
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.