ntr366-C_2021526EN.01000101-E0366

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

(366) The ‘default effect’ refers to the tendency of individuals to stick with options that are assigned to them by default due to inertia. The ‘scarcity bias’ refers to the tendency of individuals to place a higher value on things that are scarce.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.