ntr375-C_2021526EN.01000101-E0375

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

(375) Traders’ practices in this area are still developing. A 2018 Commission study did not find evidence of consistent and systematic personalised pricing across the Member States and markets covered. Price differences between personalisation and ‘no personalisation’ scenarios were observed in only 6% of situations with identical products. Where observed, price differences were small, the median difference being less than 1.6%. European Commission, Consumer market study on online market segmentation through personalised pricing/offers in the European Union (EAHC/2013/CP/04), https://ec.europa.eu/info/publications/consumer-market-study-online-market-segmentation-through-personalised-pricing-offers-european-union_en.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.