lexiara

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Business-to-business (B2B) commercial practices do not fall within the scope of the UCPD. They are partly regulated under the Misleading and Comparative Advertising Directive 2006/114/EC of the European Parliament and of the Council (13). Also, Directive (EU) 2019/633 of the European Parliament and of the Council (14) on unfair trading practices regulates B2B relationships in the agricultural and food supply chain. Member States may however extend, under their national laws, the protection granted under the UCPD to B2B commercial practices.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.