sec_1_2_10__para__7 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_1_2_10para7

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

From a UCPD perspective, the first issue to be considered concerns the transparency of the commercial practice. Under Articles 6 and 7 of the UCPD, traders should not mislead consumers on aspects that are likely to have an impact on their transactional decisions. More specifically, Article 7(2) and No 22 of Annex I prevent traders from hiding the commercial intent behind the commercial practice. See also section 3.4 on the use of the claim ‘free’ to describe digital products, which could be in breach of No 20 of Annex I.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.