sec_2_3__para__10 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_2_3para10

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Concerning the area of print media advertisements, while the Court acknowledged the particularly broad definition of ‘commercial practices’ and that the UCPD may apply in a situation where an operator’s commercial practices are put to use by another undertaking, it ruled in the RLvS case that the UCPD, and in particular point 11 of Annex I concerning advertorials, cannot be relied upon against newspaper publishers (126). The Court referred to the lack of EU secondary legislation for the written press and explained that this provision was not intended as such to require newspaper publishers to prevent possible unfair commercial practices by advertisers (127).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.