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sec_2_4__para__16

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Consequently, on the basis of Article 5(2), what determines whether a commercial practice ‘ materially distorts or is likely to materially distort ’ the consumer’s economic behaviour is whether the commercial practice causes or is likely to cause the consumer to ‘ take a transactional decision that he would not have taken otherwise ’.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.