sec_2_6__para__8 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_2_6para8

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

The capacities of children in understanding online and offline advertising will vary greatly from one child to the next and depending on age and maturity (149). To a certain extent, it is possible to take this into account under the UCPD, as Article 5(3) allows assessing a commercial practice from the perspective of an average member of a specific age group.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.