sec_2_8_2__para

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Article 6(1)(d) prohibits misleading information about the price. The application of the UCPD to price reductions, which are subject to specific rules in the Price Indication Directive 98/6/EC, is discussed in section 1.2.5. The UCPD remains fully applicable and governs other types of practices promoting price advantages, such as comparisons with other prices, combined or tied conditional offers and loyalty programmes. Several UCPD provisions are relevant for such promotional practices (e.g. Article 6(d) on the existence of a specific price advantage and point 20 on free offers). The UCPD also applies to personalised prices (see section 4.2.8.).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.