sec_2_8_2__para__3 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_2_8_2para3

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Any use of ‘recommended retail prices’ in price comparisons should be explained. Its use could be contrary to Article 6(1)(d) of the UCPD if it is unreasonably high and unrealistic giving consumers the impression that they are being offered a more significant advantage than what is really the case.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.