sec_4_1_1_3__para__10 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_1_1_3para10

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

If a trader uses environmental statements in its company name, brand name, product name etc., and the name is used for marketing purposes, such marketing is subject to the same substantiation requirements as those which apply to other environmental claims in marketing communications, unless the company can prove that this name has no environmental connotation or existed already before. However, in order to be contrary to the UCPD, a name used in marketing will need to mislead the average consumers and be likely to cause them to take a transactional decision that they would not have taken otherwise.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.