sec_4_1_1_3__para__16
Codes of conduct may include voluntary commitments in relation to environmental protection or ‘green behaviour’. An average consumer would expect such code signatories to sell products which comply with that code. A trader who has announced to be bound but does not comply with such a code may be considered to be misleading if the claimed adherence to the code affects or is likely to affect the consumers’ transactional decision. This situation is covered by Article 6(2)(b) UCPD.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.