sec_4_1_1_3__para__18

An average consumer is not expected to know the meaning or significance of various public and private codes of conduct, labelling schemes, certificates or logos. Traders should inform consumers about these elements and the relevant characteristics in relation to the claim in question, with a reference to where all information about the certification can be found, including whether the certification is done by a third party or not. Traders should also ensure that consumers have the possibility to receive additional information in an accessible and clear manner, e.g. through a link or an information section in the vicinity of the claim. For example, traders should inform consumers about the private certification schemes whose logos they are displaying. In general, it is not enough to only briefly refer to a third-party certification.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.