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sec_4_1_1_3__para__6

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Such unsubstantiated claims are likely to, in some cases, convey the impression to the consumers that a product or an activity of a trader has no negative impact or only a positive impact on the environment. They could fall under Article 6(1)(a) and 6(1)(b) UCPD if they are likely to deceive the average consumers and to cause them to take a transactional decision they would not have taken otherwise.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.