sec_4_1_1_7__para

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Environmental claims may suggest that a product has a more positive impact on the environment or is less damaging to the environment than competing goods or services, or previous versions of their own goods or services. Products bearing such comparative claims should be assessed against similar products (or, where appropriate, against a previous version of the same product) and the same assessment method has to be applied in a consistent manner to allow for such a comparison.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.