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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Many online platforms and also individual traders provide the possibility for consumers to inform other consumers about their experience with different products or traders. Review facilities are often included in online marketplaces, search engines, specialised travel review sites, comparison tools and social networks. Various studies demonstrate the importance of reviews for consumers’ purchasing decisions. It is therefore, important that the traders that give access to consumer reviews take reasonable and proportionate steps to ensure that they reflect the experience of real consumers with the relevant product. The notion of ‘reviews’ should be interpreted broadly, including practices related to ratings.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.