sec_4_2_4__para__10 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_4para10

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Accordingly, these provisions apply also to those reviews that, while not addressing products or their features ‘strictu sensu’, have as their main object the qualities and performance of traders when offering or selling those products. Where reviews about the performance of ‘traders’ in that framework are used as a tool to promote their products, those reviews could also be considered material for the consumer in taking the transactional decision regarding the products of that trader. In particular, where the reviews assess the trader on parameters such as quality, reliability or speed of delivery of products, such reviews can aim at or be intertwined with the promotion of the trader’s products. Consequently, the new UCPD provisions can be applied to such reviews.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.