sec_4_2_4__para__7 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_4para7

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Misleading practices regarding consumer reviews and endorsements may breach Article 7(2) UCPD, which requires traders to identify the commercial intent of the commercial practice if not already apparent from the context.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.