sec_4_2_6__para__9 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_6para9

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Moreover, given that the relationship that the influencer builds with its audience is often based on trust and a personal connection, their behaviour could in some cases amount to an aggressive commercial practice through the use of undue influence, prohibited by Articles 8-9. This is particularly relevant when the main target audience of an influencer includes vulnerable consumers, such as children and young people. Furthermore, point No 28 of Annex I prohibits direct exhortations towards children in all circumstances.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.