lexiara

sec_4_2_7__para__5

Any business-to-consumer practice that materially distorts or is likely to distort the economic behaviour of an average or vulnerable consumer could breach the trader’s professional diligence requirements (Article 5), amount to a misleading practice (Articles 6-7) or an aggressive practice (Articles 8-9), depending on the specific circumstances of the case.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.